Now hear me out

@graciehknight

459.3K followers · usually 35.1K views a post

Views

197.0K

Likes

22.2K

Comments

156

Shares

239

SoundTikTok sound · original sound - graciehknight

Why it worked

The video taps into the common frustration of seeing cheaper, lower-quality imitations of original designs, particularly from fast-fashion retailers. The creator's direct comparison and clear explanation of the quality difference, combined with their personal brand's name being on the product, creates a relatable and shareable narrative.

Summary

The creator compares a sweatshirt from their own brand, "Hey Sister," to a similar-looking item found on Shein. They express frustration that their brand is being imitated and highlight the quality differences, noting their product is embroidered and made of fleece-lined material, while the Shein version is printed on a t-shirt material.

Structure

1Introduction and complaint about brands being ripped off
2Identifying Shein as the offender
3Comparing the creator's sweatshirt to the Shein version
4Highlighting quality differences
5Showing the Shein product listing
6Concluding that the Shein version is inferior

Product placement

Shein: (a) it ACTS - it is mentioned as a place where the creator's brand is being ripped off, and the creator implies it sells lower quality versions of their products. Removing it would change the context of the creator's complaint. (b) it merely APPEARS - a logo is shown on screen. Removing it would not change what happens in the video.

Original caption

My hopes were a lot higher for this🤣🤣🤣 Unfortunately it’s just part of the retail game though. We never sell our products anywhere other than our app & website!! There have been small businesses & wholesalers also using our pictures… so just beware 🤪

More from @graciehknight

On-screen text

*$52

Transcript

Now hear me out I'm all for a good bargain however ripping off small businesses is not something I am a fan of And we have been ripped off by no other than Shein And this is having a couple times before But this is literally our brand's name on something Let's compare our sweatshirt It's $52 Versus Shein's That's 15 I'm probably a little too excited about this considering Our brand's being ripped off And it's happened before so we might as well just have fun with it at this point Please tell me this is not it Okay, let's start with ours Ours comes small through 3X You have a double layer mock neck And an embroidered Hey Sister on the front It's fleece lined on the inside And it even has our own Hey Sister tag in it Here's the close up I don't think y'all are ready for this What is this If you're gonna rip me off at least do a better job of it Here's the product listing And here she is In all her glory Bonus points Because Hey Sister is spelled correctly And it's this material though Not embroidered And I don't know what kind of mock neck situation we have going on here And it's on a t-shirt material Overall I can't be mad at this Free marketing I just hope people don't think that this is ours This is your warning Hey Sister never sells on Shein And I was hoping that I could give the people a link for a cheaper alternative And I figured I can't Because it's terrible Zero out of ten