Why it worked
The video leverages a highly desirable opportunity (fully funded MBA at Oxford) and targets a specific, aspirational audience (social entrepreneurs), creating strong interest and shareability.
Summary
The video announces that the Skoll Foundation Scholarship, which fully funds an MBA at Oxford University, is now open for applications. It specifically targets social entrepreneurs.
Product placement
The Skoll Foundation Scholarship (acts - it is a scholarship that provides funding for an MBA program, and the video announces it is open for applications; removing it would change the video's purpose). University of Oxford (appears - it is a logo on a document, and removing it would not change the video's purpose). Skoll Business School (appears - it is a logo on a document, and removing it would not change the video's purpose). Skoll Centre (appears - it is a logo on a document, and removing it would not change the video's purpose).