not humble, just bragging

@glambbi

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SoundTikTok sound · original sound - glambbi

Promoted product

M·A·C Cosmetics Lustreglass Lipstick

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Why it worked

The video leverages a popular product from a well-known brand, MAC Cosmetics, and taps into the trend of trying new makeup releases. The creator's enthusiastic and personal review, combined with clear demonstrations of the product's application and finish, makes it relatable and aspirational for viewers interested in beauty and makeup.

Summary

The creator tries out a new shade of MAC Lustreglass lipstick, showcasing its application and finish on their hand and lips. They also demonstrate using MAC lip liner to complement the lipstick, highlighting the product's shine and color.

Structure

1Introduction and excitement for the new MAC lipstick
2Swatching the lipstick on the hand
3Applying lipstick without lip liner
4

Original caption

trying out the viral @M·A·C Cosmetics not humble, just bragging lustreglass lipstick!! 💗 #cooltonedmakeup #maccosmetics #maclipstick #nothumblejustbragging #cooltonedpinklipstick

More from @glambbi

Product placement

M·A·C Cosmetics Lustreglass Lipstick ACTS - the lipstick is applied to the lips and swatched on the hand, demonstrating its color and finish. Removing it would change what happens in the video. M·A·C Cosmetics Lip Liner ACTS - the lip liner is applied to the lips to define the shape and blend with the lipstick. Removing it would change what happens in the video.

Call to action

Let me know if you'd pick this one.

On-screen text

trying out the viral @M·A·C Cosmetics not humble, just bragging lustreglass lipstick!! 💗 #cooltonedmakeup #maccosmetics #maclipstick #nothumblejustbragging #cooltonedpink lipstick

Transcript

not humble, just bragging. Come on, you know I had to try this one. MAC just reformulated their Lustreglass lipsticks along with the reformulation, they released some new shades. I've seen everyone talking about this one and as someone who loves a cool tone pink lipstick, I knew I had to try it. Let's see how it swatches on the hand first. Oh, that is beautiful. This almost has like blue, silver sparkles to it. That is gorgeous. Let's go straight into the lips. No lip liner, just to see. That is so pretty. It really reminds me of MAC Pink Peppercorn. Let's add a little lip liner. This is Plum. Smudging that in a bit. Let's do a little of MAC Stone as well. Buffing that all in again. And some more of the lipstick. Look how much shine you get from that. I love that. And here's how it looks with lip liner. And here's how it looks with lip liner. Let me know you think. Let me know if you'd pick this one.