Is this the perfect cool toned lip liner?

@glambbi

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SoundTikTok sound · original sound - glambbi

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Promoted product

Morphe Lip Liner

Be Unapologetically You and shop Morphe.com for iconic eyeshadow palettes, makeup brushes and lipsticks. A beauty brand created for the creators.

Why it worked

The video effectively showcases a desirable makeup product with a clear demonstration and positive endorsement, leveraging the creator's personal appeal and a popular brand name to drive engagement and potential sales.

Summary

The creator showcases the Morphe Penthouse lip liner, describing it as a cool-toned grey taupe. She swatches it on her hand and then applies it to her lips, expressing her love for the shade and the formula.

Structure

1Introduction of the lip liner shade 'Penthouse'
2Creator expresses excitement about receiving Morphe products
3Swatching the lip liner on the hand
4Applying the lip liner to the lips
5

Original caption

trying out the new cool toned lip liner from @Morphe Cosmetics ! shade: penthouse 🩶 #morphe #morphelipliner #lipliner #cooltonedlipliner #morphepenthouse

More from @glambbi

Product placement

Morphe Cosmetics (brand that makes makeup products, specifically lip liners). The video shows and uses their lip liner. Removing it would change what happens in the video.

Call to action

Let me know in the comments if you try it, if you want to see me try on any of the other shades too.

On-screen text

@Morphe Cosmetics ! shade: penthouse 🩶 #morphe #morphelipliner #lipliner #cooltonedlipliner #morphepenthouse

Transcript

Is this the perfect cool toned lip liner? More of their signature lip pencil? I was kindly sent all of them which is incredible. But this shade, "Penthouse," it immediately caught my eye. They describe it as a grey taupe, so of course, we're gonna try it out. Let's swatch it on the back of the hand. That is beautiful. Kind of like a mauve-y grey. Here's how Morphe Penthouse lip liner looks on me. I already love that. I love their lip pencil formula also. It's just a really good classic wooden pencil. Here's how Morphe Penthouse lip liner looks on me. So pretty. I cannot wait to do some lip combos with this one. Let me know in the comments if you try it, if you want to see me try on any of the other shades too.