Why it worked
The video leverages a common relationship sentiment and directly links it to a specific app, making it relatable and actionable for users seeking companionship.
Summary
The video features a woman speaking directly to the camera, with on-screen text suggesting that if one person gets away, a better one can be found on the Hily app. The creator's handle and the app's handle are also displayed.
Structure
- 1Introduction of the premise
- 2Suggestion to use Hily
- 3On-screen text reinforcing the message
Product placement
Hily (app): Acts - it is presented as a place to find someone better. Removing it would change the video's message.
On-screen text
Remember, when one gets away
you can find someone even
better on Hily ",
#hilycreator
#HilyApp
@HilyApp