Has anybody else noticed recently,

Has anybody else noticed recently, look at mister Alex Hormozi. Why is his content look like it was filmed on an iPhone 4 in 1997? And best believe, it's not by accident. It's all by design. And I can tell you from somebody that met him, I had the pleasure of winning the school games and meeting Alex and the whole crew and guess what was his strategy? He said, we are moving away from the polished content because it doesn't feel authentic. And here we are, probably four or five months and he's starting to implement this on his channel. Nobody cares about cameras, microphones, your backgrounds. All they care about is the value of the content you provide. Authenticity will always beat production value. People are exhausted over the cookie cutter BS that you're seeing everybody doing. It all looks the same. They're the same scripts. It's all about your story, your unique story. So go tell that story. I've been personally doing that since day one because I always believed this was the case. And I also kept a 100 because for me, it was more important to post five to seven videos a day that were just off the cuff versus taking four one video. And there's nothing wrong with this, the idea of this is top creators need to be more relatable. And somebody at his level, we know that he's well-known inside the marketing industry, inside the online industry, and he knows. In order to tap into the TikTok culture, this new organic vibe is you need to obviously make things just popped into your phone, and you're sharing your knowledge. Genuinely. Genuinely I'm happy for him because it's gonna free him. We're gonna get a raw, uncut, unpolished version of Alex. So I'm looking forward to it. What does this all mean? If you've had an excuse of, I don't have the best camera, the best lighting, the best mic, now you have zero excuses. Pick up your old ass phone or camera and tell your story. Talk about what you're doing, talk about what you're not doing. Talk about the good and the bad and the ugly. And people will relate because they're going to find your channel to follow you because of what you have to say, not what somebody else told you to say. I was wrong about branding. Building a brand is