I started collecting Ex Nihilo

@vinzscents

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EX NIHILO PARIS

Discover EX NIHILO Paris, a French fragrance house. Explore our exclusive collection of the most innovative and personalized fragrances. Find your unique olfactory signature.

2 videos2 creators

Why it worked

The video leverages the creator's passion for collecting and the aspirational nature of luxury fragrances, combined with a tease of a giveaway, to create engagement and anticipation.

Summary

The creator showcases their growing collection of Ex Nihilo fragrances, which they started collecting 10 weeks ago. They highlight their top three favorite scents and tease a potential giveaway of one of the fragrances.

Structure

1Introduction to collecting Ex Nihilo
2Showcasing the current collection
3Revealing top three fragrances
4Teasing future acquisitions and a giveaway

Original caption

@EX NIHILO quickly became my favorite fragrance house after I picked up my 50ml Blue Talisman Extrait. Just 10 weeks later… this is what the collection looks like, with 9 more exclusives on the way. ❤️ A huge shoutout to @Vanoosh at the Ex Nihilo Los Angeles boutique. They couldn’t have chosen a better boutique manager. Her passion, knowledge, and love for the brand radiate even through a phone call, and it made every interaction feel special. I can’t wait to make another trip home and visit the boutique in person. Ex Nihilo has truly redefined what luxury fragrance means to me. #exnihilo #luxuryfragrance #nichefragrance #fragrance #perfume

More from @vinzscents

Product placement

EX NIHILO PARIS (ACTS - a fragrance house whose products are collected and discussed; removing it would change the video's topic) EX NIHILO PARIS (APPEARS - logo on bottles and boxes; removing it would not change what happens in the video) Blue Talisman Extrait (ACTS - a specific fragrance product that is shown and discussed; removing it would change the video's topic) Scarlet Sands (ACTS - a specific fragrance product that is shown and discussed; removing it would change the video's topic)

Call to action

Stay tuned

On-screen text

EX NIHILO PARIS REVERENTS THE IRREVERENTS BLUE TALISMAN EXTRAIT SCARLET SANDS SCARLET SANDS GIVEAWAY?

Transcript

I started collecting Ex Nihilo 10 weeks ago. And I'm gonna show you what I have now. So here we go. All of these in 10 weeks. So yeah, you can actually say that this is my favorite house. It just looks so pretty. As much as I would love to rank these right now, I have nine more coming in soon. One from Paris and one from LA. But I will tell you my top three. Number three is The Irreverents. Number two, used to be number one, Blue Talisman Extrait. And of course, my number one Scarlet Sands. By the way, I got three Scarlet Sands coming in soon. Two for my backup and one might be for you guys. So stay tuned. So my number one is Scarlet Sands.

fragheads entering the trend @Vinh started when you can’t make em 🤫 give em wha