@morethanjustfragrance — 83x breakout

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BYREDO

@morethanjustfragrance

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Why it worked

The post uses high-quality, uniform product photography and a controversial 'ranking' format that encourages engagement and debate among fragrance enthusiasts.

Summary

This is a photo slideshow ranking the top five fragrances from eight different luxury perfume houses. The creator lists their personal favorites from each brand based on scent, performance, and versatility.

Structure

1Introduction of Byredo fragrances
2Ranking of Mind Games fragrances
3Ranking of Parfums de Marly fragrances
4Ranking of Louis Vuitton fragrances
5Ranking of Creed fragrances
6Ranking of Ex Nihilo, Initio, and Xerjoff fragrances

Product placement

BYREDO (appears as brand name and product line), MIND GAMES (appears as brand name and product line), PARFUMS DE MARLY (appears as brand name and product line), LOUIS VUITTON (appears as brand name and product line), CREED (appears as brand name and product line), EX NIHILO (appears as brand name and product line), INITIO PARFUMS PRIVÉS (appears as brand name and product line), XERJOFF (appears as brand name and product line). All brands and products merely appear as the subject of a ranking list. Removing them would change the content of the list, but they do not act.

On-screen text

BYREDO 5 BOIS OBSCUR 4 OUD IMMORTEL 3 FUTURE MEMORIES 2 MOJAVE GHOST ABSOLU 1 BAL D'AFRIQUE ABSOLU MIND GAMES 5 MENTOR 4 BLOCKADE 3 THE FORWARD 2 GAMBIT 1 KINGSIDE PARFUMS DE MARLY 5 CASTLEY 4 ALTHAÏR 3 PEGASUS EXCLUSIF 2 LAYTON EXCLUSIF 1 PERCIVAL LOUIS VUITTON 5 AFTERNOON SWIM 4 PACIFIC CHILL 3 IMAGINATION 2 L'IMMENSITÉ 1 MÉTÉORE CREED 5 SILVER MOUNTAIN WATER 4 MILLÉSIME IMPÉRIAL 3 GREEN IRISH TWEED 2 AVENTUS 1 ABSOLU AVENTUS EX NIHILO 5 FLEUR NARCOTIQUE 4 LUST IN PARADISE 3 SPEED LEGENDS 2 BLUE TALISMAN EXTRAIT 1 THE HEDONIST EXTRAIT INITIO PARFUMS PRIVÉS 5 PARAGON 4 SIDE EFFECT 3 ABSOLUTE APHRODISIAC 2 NARCOTIC DILIGHT 1 OUD FOR GREATNESS XERJOFF 6 ERBA GOLD 5 TORINO21 4 ALEXANDRIA II 3 UDEN 2 LOUIS XV 1722 1 NAXOS

Original caption

Ranking the best fragrances from eight of the biggest luxury and niche fragrance houses: Louis Vuitton, Parfums de Marly, Byredo, Mind Games, Xerjoff, Creed, Ex Nihilo and INITIO Parfums Privés. From Imagination, Aventus and Naxos to Oud for Greatness, these are my personal top-five fragrances from every brand—ranked from 5 to 1 (except Xerjoff) based on scent, performance, versatility and how often I actually want to wear them. Some of these placements are going to make fragrance collectors mad. Which ranking did I get completely right—and which one is unforgivable? #fragrancetiktok #perfumetok #colognetok #fragrancetok #nichefragrance