What do we do today?

@eyeofglam

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SoundTikTok sound · original sound - eyeofglam

View velocity

+239.2K views over 7.5d · ~32.1K/day · 7 observations

Promoted product

Amika The Protector line

2 videos2 creators

Why it worked

The video effectively demonstrates a popular hair transformation (golden blonde) and seamlessly integrates product recommendations for aftercare. The use of a 'paid partnership' disclosure and the clear visual of the products being used in conjunction with the service builds trust and highlights the product's benefits in a real-world scenario.

Summary

A hairstylist demonstrates how to achieve a golden blonde hair color and maintain it using Amika's Protector line. The video showcases the application of the shampoo, conditioner, and treatment to preserve color, strengthen hair, and protect it from heat, UV exposure, and chlorine.

Structure

1Client expresses desire for lighter hair and asks for aftercare advice.
2Inspiration pictures are shown, focusing on golden blonde tones.
3Stylist introduces Amika's Protector line as a solution for color preservation.
4

Original caption

Golden, glossy & protected..🪽💫✨ We put so much work into getting the perfect blonde shade, so keeping it looking fresh at home matters just as much. I used @AMIKA: new Protector line to help preserve her color while keeping her hair healthy, shiny and protected..🌟🔗 #amikapartner #livedinblonde #goldenblonde

More from @eyeofglam

Product placement

AMIKA: the protector color protect + strengthen shampoo (ACTS - used to wash hair, likely to protect color and strengthen it, removing it would change the hair washing process shown); AMIKA: the protector color protect + strengthen conditioner (ACTS - used to condition hair, likely to protect color and strengthen it, removing it would change the hair washing process shown); AMIKA: the protector color protect + strengthen treatment (ACTS - sprayed on hair to protect it from heat, UV, and chlorine, removing it would change the hair preparation process shown)

On-screen text

Protects from • Heat up to 450° • UV exposure • Chlorine

Transcript

What do we do today? Okay, um, I'm down for a big change. I do want to go lighter. I just need you to tell me how to take care of it afterwards. Okay, perfect. Can you show me some inspiration pictures? Yes. You like those like golden blonde tones? I really do. They're gorgeous. I'm super excited. Amika's new protector line came right in time because one thing my clients always ask is how do I keep my hair color looking fresh and not dull at home? And I'm about to show you. After I rinse out her toner, I'm going in with the protector shampoo and conditioner. So not only will this help prevent fading at home, it'll also strengthen your hair at the same time. Before styling, I'm going in with the protector treatment and when I tell you, the protector is essential to preserving your hair color and this one is so good. And the best part is while she's out in the sun, her hair is going to be getting that UV protected as well. And I mean, the results speak for themselves. It's going to be getting that UV protected as well.