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Idea: order groceries today, get them tomorrow. Simple, right? Reality: groceries spoil fast, supply isn’t reliable, and “next day” just doesn’t work for fresh produce. Meanwhile the mama mboga down the street was already nailing it — fresh stock, daily restock, trusted by the neighborhood. No app needed. So I closed Grocery KE. Not because the idea was bad — because the solution already existed. #StartupLife #GroceryKE #FounderJourney #KenyanStartup #StartupLessons