@emansugc — 154x breakout

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Skin Care 🧴

@emansugc

880.7K followers · usually 347 views a post

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Why it worked

The video effectively uses a 'restocking essentials' or 'shopping haul' format, which is popular on TikTok, to subtly integrate the SumUp app. By showcasing relatable everyday purchases and then revealing the financial benefit (cashback), it creates a soft sell that appeals to viewers looking for smart spending solutions.

Summary

The video showcases various shopping categories like skincare, clothing, jewelry, body soap, fragrance, and shoes, all presented with a phone displaying a SumUp app interface. It then transitions to a person holding the phone, highlighting the SumUp app's cashback feature and the potential to earn up to £120 a year, concluding with the tagline "Spend smarter. Budget better. SumUp."

Structure

1Showcasing different product categories with SumUp app overlay
2Transition to person holding phone with SumUp app
3Highlighting cashback earnings and annual potential
4Concluding with tagline and SumUp branding

Product placement

SumUp (Acts: A payment processing and financial services company that provides a mobile app for managing finances and earning cashback. Its interface is operated, and it generates a visible result of cashback earnings. Removing it would change the video's focus from financial management to general shopping.)

On-screen text

Skin Care T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Aesthetic Clothes T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Jewellery T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Body Soap T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Fragrance *Restocking the Essentials* T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Shoes T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Earn up to £120 a year back T&Cs apply, for residents of United Kingdom, aged 18+. Cashback is capped at £10 per month. Spend smarter. Budget better. SumUp

Original caption

Better to save than to waste😉@SumUp #sumupbusiness #cashback #finance