Oh my gosh guys look what just arrived

@zurutoys

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Promoted product

My Mini Baby

Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.

3 videos

Why it worked

The video taps into the popular trend of unboxing collectible toys, specifically leveraging the appeal of seasonal themes (pumpkin patch) and the inherent surprise element of blind box reveals. The creator's enthusiastic reaction and focus on the cuteness of the product further enhance its appeal.

Summary

The creator unboxes a "My Mini Baby" Pumpkin Patch collectible toy. They reveal the pumpkin-shaped packaging, a collector's guide, a fluffy blanket, outfits, and two baby figures, one of which appears to be a rare twin set.

Structure

1Introduction of the new toy
2Unboxing the pumpkin packaging
3

Original caption

@chloesminicuties sharing the most adorable new arrivals! 🎃🍁 Which baby are you hoping to find first? 🧡✨

More from @zurutoys

Product placement

ZURU (brand): appears as a logo on the product packaging and collector's guide. Removing it would not change what happens in the video. My Mini Baby (product line): is the subject of the video, as the creator unboxes and displays the toys. Removing it would change the video's content entirely.

Call to action

What do you think? Let me know!

On-screen text

ZURU My Mini Baby 6 Babies To Collect! RECYCLED PLASTIC ZURU My Mini Baby Pumpkin Patch Collector's Guide Guide du collectionneur Huerto de calabazas: manual para coleccionistas Kürbisbeet Sammelübersicht Guida per i collezionisti Campo de abóboras

Transcript

Oh my gosh guys look what just arrived the My Mini Baby Pumpkin Patch balls have landed and I'm so excited. We've got three today we're gonna open one and see which one we're gonna get. So this is the list. I'm so excited for these. I love pumpkin patch season. How cute are all of these? I want these two the most but I'm happy with any. First up we've got the pumpkin and this is so cute. How adorable is that? I love this. Then we've got the little fluffy blanket for the babies to lay on and some little outfit. Oh my gosh the baby is so cute. The baby is so cute. I love the way that they've got their little head on their hands. Oh my gosh we've got two babies. I didn't even see that there was one that had two babies in. Is this the rare? I think it might be. In here we've got some accessories. Some little sun hats and we do have the rare. I'm so happy right now. We've got one pumpkin skirt and one that's more like a diaper. So I think it's supposed to be a boy and a girl but you can't really tell the difference. Now we'll add the little hats. Oh my gosh the cuteness overload right now. It's too much. How sweet do these look? Let me know. What do you think? Let me know!