The details on these are insane!!

@zurutoys

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SoundTikTok sound · original sound - zurutoys

Promoted product

My Mini Baby

Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.

3 videos

Why it worked

The video effectively uses a soft sell approach by focusing on the 'cute' and 'realistic' aspects of the toy, appealing to a desire for novelty and collectibility. The unboxing format creates engagement and curiosity, while the clear call to action encourages immediate purchase.

Summary

The video showcases the "My Mini Baby Birthday collection" from Zuru, highlighting its realistic details and presenting it as a perfect birthday gift. It features an unboxing and assembly process, emphasizing the included accessories and playset.

Structure

1Introduction of the toy's realistic details
2Presentation of the "My Mini Baby Birthday collection" from Zuru
3

Original caption

The cutest little birthday surprise 🎀

More from @zurutoys

Product placement

My Mini Baby (toy line): ACTS - The video shows the unboxing and assembly of these toys, demonstrating their features and components. Removing it would change what happens in the video. Zuru (toy company): APPEARS - Zuru is the manufacturer of My Mini Baby toys, mentioned as the brand behind the collection. Removing it would not change what happens in the video, but would remove brand attribution.

Call to action

Get your birthday twin before they sell out!

On-screen text

The details on these are insane!! The My Mini Baby Birthday collection from Zuru is the perfect birthday gift. Unboxing moment :) So cute!! 🥺😍 Comes with baby, accessories, and playset. Easy to assemble Get your birthday twin before they sell out!

Transcript

It's so realistic The My Mini Baby Birthday collection from Zuru is the perfect birthday gift. Let's open her up So cute!! 🥺😍 Comes with baby, accessories, and playset. Easy to assemble It's so easy to put together Get your birthday twin before they sell out!