@imisaacajala_ — 36x breakout

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"Mom, dad I don't want to go to university".

@imisaacajala_

6.3K followers · usually 985 views a post

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Why it worked

The post uses a relatable intergenerational conflict about education and career paths, presented in a visually engaging slideshow format with clear text overlays that tell a compelling story.

Summary

A young man initially expresses his desire to forgo university to build an online business, citing his parents' demanding work schedules. His parents encourage him to pursue a degree, emphasizing the unique achievement it would represent for the family and their belief in his effort.

Structure

1Son expresses desire to skip university for business.
2Parents question his decision.
3Son explains his reasoning based on parents' work.
4Parents encourage him to get a degree.
5Son agrees to go to university.

On-screen text

"Mom, dad I don't want to go to university". "why?" "Because I want to retire you guys and achieve big things. uni won't help me do that." "why?" "'cause you work almost 100 hours a week dad. you're getting old and I want you to be healthy." "you have high blood pressure mom. But you work like you don't. You're not going to be here forever. That's what worries me." "listen son..." "right now you don't understand the bigger purpose behind all this." "ok...?" "if you get your degree, while balancing your business, you'll have done something in the family that no one has done." "Which is..?" "Took the first step to retiring us. By walking on the stage with your degree in hand." "" "" "Look son. We don't care about you building a $1M company one day. We care that you try your best." "" "So go to university, give it your all and trust us, you'll thank us later. We're rooting for you!" "Alright. I'll give it a go I guess."

Original caption

Graduated at 20 and honestly, a few years ago I wouldn’t have believed it. In 2023 I told my parents I didn’t want to go university because I wanted to build an online business and make money instead. They understood but still encouraged me to go. Fast forward 3 years later, they’re the same parents watching me on stage getting my award. Thanks guys.