POV: Finding the new Starbucks® Crema Collection ☕️

@diaryofatorontogirl

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SoundTikTok sound · original sound - diaryofatorontogirl

Promoted product

Starbucks Crema Collection

Starbucks® Crema Collection Premium Instant is a whole-new silky, foamy instant coffee experience.

2 videos2 creators

Why it worked

The video uses a relatable 'POV' shopping format combined with a clear, visual demonstration of the product's unique selling point—the frothy layer—making the convenience of the product immediately obvious to the viewer.

Summary

The creator visits a grocery store to find and purchase the newly launched Starbucks Crema Collection instant coffee. She then demonstrates how to prepare the coffee at home to achieve a frothy, cafe-quality texture without any specialized equipment.

Structure

1Creator searches for the product in a grocery store
2Product is revealed and purchased
3Creator demonstrates the simple preparation process at home
4

Original caption

#ad Meet instant coffee like you’ve never seen it before! Starbucks Crema creates a gorgeous, frothy layer the second you stir it in, bringing cafe-level quality at home with absolutely no equipment required ☕️ Be among the first to try it! Find Starbucks® Crema Collection at major grocery store retailers across Canada! #StarbucksAtHome #StarbucksCremaCollection @starbuckscanada

More from @diaryofatorontogirl

Product placement

Starbucks Crema Collection: (a) ACTS — the creator finds it in a store, demonstrates the preparation process, and describes its texture and quality. Removing this would change the entire video. Starbucks: (b) APPEARS — logo on the product packaging, on the coffee mug, and in the caption/hashtags. This is the brand of the product being demonstrated.

Call to action

Grab it in the coffee aisle to upgrade your morning routine!

On-screen text

POV: Finding the new Starbucks® Crema Collection ☕️ Let's see if we can find the new Starbucks Crema Collection! It officially just launched in Canada, and I am so excited! Here it is! Let's go home and try it. Okay, watch this... No fancy espresso equipment needed... You literally just stir it. and it builds this incredible smooth, frothy layer right on top. It's so rich and smooth, and that texture is pure luxury. Grab it in the coffee aisle to upgrade your morning routine!

Transcript

Let's see if we can find the new Starbucks Crema Collection! It officially just launched in Canada, and I am so excited! Here it is! Let's go home and try it. Okay, watch this... No fancy espresso equipment needed... You literally just stir it, and it builds this incredible smooth, frothy layer right on top. It's so rich and smooth, and that texture is pure luxury. Grab it in the coffee aisle to upgrade your morning routine!