@chaddhennig — 2,339x breakout selling Starbucks Crema Collection

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you know i love my mornings

@chaddhennig

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1.8K

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Promoted product

Starbucks Crema Collection

Starbucks® Crema Collection Premium Instant is a whole-new silky, foamy instant coffee experience.

Why it worked

The video effectively showcases a desirable product transformation (frothy coffee) in a visually appealing and relatable way, making it aspirational for viewers seeking an elevated at-home coffee experience.

Summary

The creator demonstrates making coffee using the Starbucks Crema Collection, highlighting its ease of use and the resulting frothy texture. They recommend trying it to elevate one's morning routine.

Structure

1Making coffee with Starbucks Crema Collection
2Describing the frothy texture
3Enjoying the coffee
4Recommending the product

Product placement

Starbucks Crema Collection: ACTS - it is used to make coffee, and its transformation into a frothy layer is shown and described. Removing it would change the video's content. Starbucks Canada: APPEARS - it is the brand of the product being used, but its interface is not operated or shown. Removing it would not change what happens in the video.

Original caption

POV: your at-home coffee just got an upgrade. ☕✨ #ad @StarbucksCanada’s Crema Collection has been my recent go-to for a quick coffee that still delivers that café-inspired experience, completely fuss free and looks as good as it tastes. As you stir, you can watch it develop a silky, frothy layer that makes every cup feel a little more elevated. Whether I'm making it iced or hot, it's officially earned a spot in my morning routine. You really have to see, sip, and experience it for yourself! Pick yours up at major grocery retailers across Canada and give it a try today. #StarbucksAtHome #StarbucksCremaCollection