This might seem a little extra, but how high quality is the coffee you are drinking?

@sofia_hrdz

273.1K followers · usually 34.2K views a post

Views

7.7M

Likes

2.1K

Comments

11

Shares

67

SoundTikTok sound · original sound - sofia_hrdz

Promoted product

Starbucks Appstarbucks.com

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

78 videos61 creators

Why it worked

The video uses a relatable, nostalgic personal story about family coffee rituals to build trust before seamlessly pivoting to a brand partnership, making the advertisement feel like a natural extension of the creator's lifestyle.

Summary

The creator compares the quality of home-brewed French press coffee to the convenience and quality of Starbucks' Pike Place Roast. She highlights the speed and freshness of the Starbucks experience as a comparable alternative to her traditional home brewing method.

Structure

1Introduction to the importance of coffee quality
2Nostalgic reflection on French press coffee
3Transition to Starbucks as a high-quality alternative

Original caption

There’s something so simple pero so special about enjoying a truly fresh cup of coffee ☕️🤎 Pero no matter where I’m having it, I’m always paying attention to the little things that make that first sip feel extra special. Y getting to partner with @Starbucks made this cafecito truly hit the spot. Porque al final, sometimes a really good cafecito is all you need to make the whole day feel a little better! #StarbucksCreator

More from @sofia_hrdz

Product placement

(a) Starbucks: The creator explicitly states she is partnering with them, operates their app/interface to order, and demonstrates the result (a cup of Pike Place Roast coffee). This is the primary subject. (b) French press: Used as a tool to demonstrate the quality of coffee brewing; it acts as a benchmark for the Starbucks coffee. Removing it would change the video's narrative comparison.

On-screen text

THIS MIGHT SEEM A LITTLE EXTRA HOW HIGH QUALITY IS THE COFFEE YOU ARE DRINKING? QUALITY TASTE FRENCH PRESS MIS PAPAS MIS TÍOS MIS TÍAS AFTER SUCH WHEN FRESH QUALITY FOR CASA GRANDE PIKE PLACE ROAST FROM STARBUCKS HAS FRENCH PRESS INSPIRED QUALITY FRESHLY BREWED UNDER 30 SECONDS THAT BEST ONE GET YOUR

Transcript

This might seem a little extra, but how high quality is the coffee you are drinking? The first time I really understood what a quality cup of coffee could taste like was with a French press. Watching mis papas, mis tíos, mis tías pass it around the table after dinner. And it's such a simple method, but when the coffee is fresh and brewed well, you can really taste the difference. And that same attention to quality is what I look for cuando quiero disfrutar un café fuera de casa. Like when I grab my Grande Pike Place Roast from Starbucks. It has that French press inspired quality and it's freshly ground and brewed in under 30 seconds. Y para mí, that's the best kind of coffee experience. One that tastes good in the moment and inspires your next cup, too.