Why it worked
The video uses a relatable and engaging question about fashion choices, leading to a playful interaction between groups of friends. The visual appeal of the colorful outfits and the clear, concise dialogue make it easily shareable.
Summary
A group of women are discussing their outfits for an event. One woman asks what others are wearing, and a group responds with "purple, wanna match?" to which she replies she can't because she's wearing green. The video then shows groups of women in different colored outfits.
Structure
- 1Woman asks about tomorrow's outfits
- 2Group responds with "purple, wanna match?"
- 3Woman states she's wearing green
- 4Showcase of women in green outfits
- 5Showcase of women in purple outfits
On-screen text
"What are you guys wearing tomorrow?"
"Purple, wanna match?"
"I can't I'm wearing green."