The video uses a relatable 'wishlist' format that encourages viewers to engage with the brand's sale items while maintaining a casual, authentic aesthetic.
Summary
The creator showcases a list of clothing items from the Reformation Black Friday sale that she wants to purchase. She records herself naming each item while displaying a photo of the product on screen.
Structure
1Introduce the concept of recording items from the sale
2Showcase multiple clothing items with photos
3Maintain a consistent format for each item
4End the video after listing the items
Product placement
The video features specific clothing items from the brand Reformation, including a cardigan, boots, jeans, a sweater, pants, and a skirt.
On-screen text
recording myself every time I want something from the Reformation black friday sale
Original caption
omw to the @reformation sale as we speak #reformation #reformationsale #refpartner #blackfridaysale #winterwishlist
More from @studiocloclo
Their other posts in the index, biggest breakout first.
Transcript
Clara cashmere crew cardigan. Dominique knee boot. Vex super stretch high rise jeans. Cove cashmere oversized crew. Gail satin mid rise bias pant. Carolina silk skirt.