rachael Here, what are you wearing on Saturday?

@rachaelgrif

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ReverseTheTrend.iereversethetrend.ie

Why it worked

The video taps into the relatable struggle of not having anything to wear, while also promoting a positive message about sustainable fashion. The creator's personal style and the engaging conversation make the message more impactful.

Summary

The creator discusses her lack of clothes for an upcoming event and the idea of re-wearing outfits. The video promotes circular fashion and encourages viewers to visit ReverseTheTrend.ie to learn more.

Structure

1Discussing outfit choices for Saturday
2Expressing a lack of clothes
3Considering re-wearing an outfit
4Highlighting the environmental impact of textile consumption
5

Original caption

AD | Great outfits deserve to be reworn 💚 Just because you've worn it before doesn't mean it can't have another moment. Buying less, rewearing more and making the most of what we already own are simple ways to embrace circular fashion. To find out more visit reversethetrend.ie @deptcee #ReverseTheTrend2026 #ReverseTheTrend

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Call to action

To learn more, visit ReverseTheTrend.ie

On-screen text

rachael Here, what are you wearing on Saturday? I literally have no clothes! Probably that beaded top that I have. I need to go and order something later. Why don't you just wear something that you already have-like that sequin top with the zebra trousers? But I wore that already AND I posted in it Yeah and it looked SO good! Each year, we buy an average of 53kg of textiles per person Great outfits deserve to be reworn time and time again To learn more, visit ReverseTheTrend.ie

Transcript

Here, what are you wearing on Saturday? I literally have no clothes! Probably that beaded top that I have. I need to go and order something later. Why don't you just wear something that you already have-like that sequin top with the zebra trousers? But I wore that already AND I posted in it Yeah and it looked SO good! Each year, we buy an average of 53kg of textiles per person Great outfits deserve to be reworn time and time again To learn more, visit ReverseTheTrend.ie