Have you fallen for this high street scam?

@thesecondhandqueen

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SoundTikTok sound · original sound - thesecondhandqueen

Promoted product

H&M

4 videos4 creators

Why it worked

The video taps into a growing consumer concern about greenwashing and sustainability in fashion, presenting a critical and investigative approach to a well-known high street brand. The creator's direct and slightly provocative tone, combined with the visual evidence of empty racks, likely resonated with viewers who share similar skepticism.

Summary

The creator visits an H&M store to investigate its pre-owned clothing section, questioning the authenticity of its sustainability claims. She finds that the advertised pre-loved items are already gone, suggesting the initiative is a gimmick rather than genuine sustainability.

Structure

1Introduction to the series and the target store (H&M)
2Entering the store and looking for pre-owned items
3Observing the lack of pre-owned items despite claims
4Critiquing H&M's sustainability claims as greenwashing

Original caption

Green or Gimmick 🤔 this weeks victim is H&M… I was already doubtful about what secondhand clothes I would find but the fact they have already got rid of them tells me everything I need to know! These big companies are greenwashing and following trends don’t be fooled #secondhandfashion #sustainablefashion #thrifting

More from @thesecondhandqueen

Product placement

H&M: ACTS - The video visits an H&M store to investigate their pre-owned clothing section. The presenter discusses the availability and pricing of items, and the store's sustainability claims. Removing H&M would change the entire premise and content of the video. H&M is the central subject of the investigation. H&M Regent Street: APPEARS - This specific location is mentioned as the target of the investigation. Removing it would change the specific focus but not the overall premise of investigating H&M's pre-owned section. Zara: APPEARS - Mentioned as a store to potentially visit next. Removing it would change the future plans of the video series but not the current content. Urban Outfitters: APPEARS - Mentioned as a store to potentially visit next. Removing it would change the future plans of the video series but not the current content.

On-screen text

Have you fallen for this high street scam? Green or Gimmick? SERIES GREEN OR GIMMICK WELCOME BACK TO MY WHERE I'M EXPOSING WHICH HIGH STREET SHOPS ARE SELLING THE WORST SECOND HAND CLOTHES IN LIKE A FAKE NAME OF SUSTAINABILITY? I saw pre-owned at H&M on Regent Street, worth checking as part of your series BUNCH OF YOU ASKED ME H&M have always been the absolute peak of "reclaimed green" materials on offer but there's lots of "reclaimed green" materials on offer which is also baloney. WE'RE GOING TO H&M H&M Regents Street - NOT the one on Oxford Street and Regent Street, the one further down Regent Street by Shaft on the ground floor at the back to the left. Personally I think it's spenny for what it is and deserves a review. AND I'M GONNA SHOW YOU EXACTLY EXACTLY HOW MUCH STUFF COSTS I THINK I'M GONNA I THINK I'M GONNA UM BUT LET'S SEE WHAT WE CAN FIND RIGHT WHAT WE CAN FIND RIGHT IT WAS THIS ONE THE ONE ON REGENT STREET AIR CONDITIONING IS NICE RIGHT IT GETS POINTS FOR I'LL GIVE IT THAT BECAUSE I WOULD SAY MOST SECOND HAND SHOPS WILL NOT HAVE AIR CONDITIONING IT'S SAYING PRELOVED IS ON THIS FLOOR BUT I'M NOT SEEING IT GUYS OF IT IT'S LITERALLY ALREADY GONE AND THEY ACTUALLY DO AND THEY ACTUALLY DO NOT GIVE ONE 💩 ABOUT SUSTAINABILITY OR SECOND HAND SO WHERE DO I I THINK WE STILL HAVE ZARA AND URBAN OUTFITTERS IS WHAT YOU GUYS SUGGESTED UM CHANCES ARE THEY'VE GOT RID OF IT TOO BY THE LOOKS CRAZY SCENES GUYS CRAZY SCENES

Transcript

Welcome back to my series Green or Gimmick where I'm exposing which high street shops are selling the worst second hand clothes in like a fake name of sustainability? A bunch of you asked me, we're going to H&M and I'm gonna show you exactly, exactly how much stuff costs. I think I'm gonna, um, but let's see what we can find, right? Right, you guys specifically said it was this one, the one on Regent Street. Air conditioning is nice, right? It gets points for, I'll give it that because I would say most second hand shops will not have air conditioning. It's saying preloved is on this floor, but I'm not seeing it guys. Of it. It's literally already gone. And they actually do, and they actually do not give one 💩 about sustainability or second hand. So where do I think we still have Zara and Urban Outfitters is what you guys suggested. Um, chances are they've got rid of it too by the looks of it. Crazy scenes guys, crazy scenes.