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225Talking HeadDirect Question hookFinance
Hook
«Wie lange arbeitest du schon bei PostFinance?»
@postfinance
27.3K followers · usually 1.3K views a post
Views
298.7K
Likes
234
Comments
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Why it worked
The video uses a simple, repetitive, and rhythmic format that highlights company culture and employee longevity in a relatable, human way.
Summary
Employees of the Swiss bank PostFinance are asked how long they have worked for the company. The video features a series of quick cuts showing various staff members, including a baby, answering the question.
Structure
- 1Interviewer asks employees how long they have worked at the bank
- 2Quick-cut montage of employees answering with their tenure
- 3Humorous inclusion of a baby in the office setting
Product placement
PostFinance (a bank). It appears as the subject of the interview questions and the brand logo/name in the caption and handle. It does not ACT in the video; it is the employer of the people featured. Removing the name would change the context of the video from an employee spotlight to a generic question.
On-screen text
«Wie lange arbeitest du schon bei PostFinance?»
Transcript
«Wie lange arbeitest du schon bei PostFinance?» Seit über 2,5 Jahren. Ich bin schon seit 10 Jahren bei PostFinance. Seit 5 Jahren. Seit 3 Monaten. Seit 3 Monaten. Ich bin schon seit 7 Jahren bei PostFinance. Seit 1,5 Jahren. Seit 1,5 Jahren. Seit 2,5 Jahren. Seit 4,5 Jahren.
Original caption
Wir haben ziemlich sicher das süsseste Büro überhaupt. 🥹 #postfinance
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