Why it worked
The video uses a common and relatable experience for those trying to conceive (TTC) with PCOS, leveraging the visual of a fertility test to create engagement and relatability within the TTC community.
Summary
The video shows a Clearblue ovulation test on cycle day 2 displaying a blinking smiley face, indicating high fertility. It then skips to cycle day 16, showing the test with a blank screen.
Structure
- 1Day 2: Blinking smiley face (high fertility)
- 2Cycle day 16: Blank screen
Product placement
Clearblue ovulation test: it tests for high fertility and displays a blinking smiley face. It ACTS by displaying results, and removing it would change what happens in the video.
On-screen text
Day 2
Blinking smiley face - high fertility
Cycle day 16