Why it worked
The video taps into a highly engaged niche community (TTC) by sharing a relatable organizational process. The use of popular and recognizable fertility products makes it visually appealing and informative for the target audience.
Summary
The video shows the creator organizing a "TTC bin" which contains various fertility and pregnancy testing supplies. The creator is seen placing ovulation tests, pregnancy tests, and a BBT thermometer into a clear storage bin.
Structure
- 1Organizing a TTC bin
- 2Adding pregnancy and ovulation tests
- 3Adding a BBT thermometer
- 4Asking for suggestions
Product placement
Clearblue ovulation test (ACTS - used to track ovulation, removing it would change the video's purpose); Clearblue pregnancy test (ACTS - used to track pregnancy, removing it would change the video's purpose); Pregmate ovulation test (ACTS - used to track ovulation, removing it would change the video's purpose); Pregmate pregnancy test (ACTS - used to track pregnancy, removing it would change the video's purpose); BBT thermometer (ACTS - used to track basal body temperature, removing it would change the video's purpose)