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164AnimationContrarian hookLifestyle
Hook
cosmic coincidence? we don't think so. 🌌
@reeses
304.4K followers · usually 2.8K views a post
Views
455.9K
Likes
39.8K
Comments
256
Shares
6.8K
Promoted product
Reese's Oreo
Why it worked
The "cosmic coincidence" framing and the visually appealing animation of two popular snacks merging in space likely captured viewer attention and curiosity, making the product reveal intriguing.
Summary
The video shows an Oreo cookie and a Reese's peanut butter cup floating in space. The two products then combine to reveal a cross-section of the new Reese's Oreo product.
Structure
- 1Oreo and Reese's in space
- 2Products combine
- 3Cross-section revealed
Product placement
Oreo: Acts - A cookie that is part of a new product. Removing it would change the product. Reese's: Acts - A peanut butter cup that is part of a new product. Removing it would change the product.
On-screen text
OREO
REESE'S
Original caption
cosmic coincidence? we don't think so. 🌌
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