did somebody order a REESE'S croissant? 🥐

This video likely worked because it combined two popular comfort foods (croissants and Reese's Peanut Butter Cups) into a novel and visually appealing treat. The "how-to" format is inherently engaging, and the simple preparation makes it easily replicable for viewers.

The video shows how to make a "Reese's croissant" by placing a Reese's Peanut Butter Cup inside a croissant. It demonstrates unwrapping the candy and inserting it into the pastry.