Why it worked
The post leverages a popular and nostalgic candy brand, introducing a novel variation that appeals to consumer curiosity and desire for new flavors/textures.
Summary
This is a two-slide photo post showcasing Reese's Pieces candy. The first slide shows the original Reese's Pieces box, and the second slide introduces a new "Chocolate Cookie" variety with text highlighting its rounder, crunchier, and cookie-filled nature.
Structure
- 1Introduction of original Reese's Pieces
- 2Announcement of new "Chocolate Cookie" Reese's Pieces
- 3Highlighting new features: rounder, crunchier, cookie inside
Product placement
Reese's Pieces (a peanut butter candy in a crunchy shell) ACTS: it is the subject of the post, shown in both original and new "chocolate cookie" varieties. Removing it would change what happens in the video: FALSE.
Reese's Pieces Chocolate Cookie (a chocolate cookie and peanut butter candy in a crunchy shell) ACTS: it is the subject of the post, shown as a new variety. Removing it would change what happens in the video: FALSE.