do REESE'S pumpkins come uncarved so you can do it yourself?

@reeses

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SoundTikTok sound · original sound - reeses

Promoted product

Reese's Pumpkins

Check out the latest REESE'S Candy innovations and browse chocolate and peanut butter dessert recipes.

2 videos2 creators

Why it worked

The video taps into a playful, creative challenge related to a popular seasonal candy, encouraging user-generated content and engagement through a simple, visually appealing demonstration.

Summary

This video demonstrates how to carve a Reese's Pumpkin candy into a jack-o-lantern face. It challenges viewers to do the same and tag Reese's.

Structure

1Questioning if Reese's pumpkins are uncarved
2Showing carving tools
3Carving a face into the candy
4Showing the carved candy
5

Original caption

the only pumpkin worth carving this season.

More from @reeses

Product placement

Reese's Pumpkins (ACTS): The product is shown being carved into a jack-o-lantern face. Removing it would change what happens in the video. Reese's (APPEARS): The brand name is on the product packaging. Removing it would not change what happens in the video.

Call to action

prove us right by carving a REESE'S Pumpkin and tagging us!

On-screen text

do REESE'S pumpkins come uncarved so you can do it yourself? CARVING NOT ON ACTUAL PRODUCT prove us right by carving a REESE'S Pumpkin and tagging us!