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24.6Talking HeadOther hookHealth
Hook
Evening In My Life
@katiemortkaa
1.3M followers · usually 220.6K views a post
Views
5.3M
Likes
147.9K
Comments
192
Shares
422
Promoted product
Great Clips
Why it worked
The video effectively integrates a product promotion into a relatable 'day in the life' narrative of a busy nurse, showcasing the convenience and positive experience of using Great Clips for a quick haircut.
Summary
A nurse shares her evening routine after a 12-hour shift, which includes getting a haircut at Great Clips and then preparing dinner at home. She highlights the convenience and affordability of Great Clips, using their app for check-in and appreciating the stylist's attention to detail.
Structure
- 1End of nursing shift
- 2Getting a haircut at Great Clips
- 3Returning home and preparing dinner
- 4Evening routine and self-care
- 5Getting ready for bed
Product placement
Great Clips (ACTS - the salon is used for a haircut, the app is used to check in, the brand appears on the cape and in the salon signage. Removing it would change what happens in the video).
On-screen text
Evening In My Life
after my 12 hour nursing shift
6pm
6:25pm
hey
finished
of
week
able
little
which
so
extra
going
run
Great
get
little
haircut
a
couple
want
hair
also
my
and
consistent
growth
this
of
and
time
let's
the
everyone
friendly
visit
process
seamless
stylist
me
exactly
for
also
Clip
same
every
Great
option
Great
schedule
affordable
7pm
finished
haircut
so
ends
you'll
like
so
home
7:30pm
7:30pm
7:30pm
7:30pm
7:30pm
8:15pm
8:15pm
8:35pm
8:40pm
Original caption
12 hour shift ft a trip to @Great Clips ! Got out a bit early today and took full advantage by fitting in a quick haircut . 💇🏼♀️ 🤍 #greatclipspartner #haircut #nurse #nightroutine #nursetok
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