The video likely performed well due to the creator's enthusiastic and detailed unboxing of a highly anticipated makeup collection, combined with the visually appealing cheetah print theme and the brand's established reputation. The creator's personal anecdotes and research into the brand's history add a layer of authenticity and engagement.
Summary
The creator unboxes and reviews a P. Louise "hotspot cheetah collection" valued at $380, showcasing a wide range of makeup and skincare products. She expresses excitement about the brand's history, starting from a makeup academy to launching a successful makeup line and now skincare, highlighting the quality of packaging and product names.
Structure
1Introduction to the P. Louise Cheetah Collection and its price.
2Unboxing and initial reactions to the packaging and products.
3Review of various makeup items including eyeshadow, mascara, and a freckle pen.
Introduction to the skincare line, including a cleanser, serum, and moisturizer.
5Discussion of the brand's origins and success.
6Final thoughts on the value and overall impression of the collection.
Product placement
P. Louise: This brand creates makeup and skincare products. The video showcases their "hotspot cheetah collection" which includes an eyeshadow palette, a tumbler, a makeup bag, a lip serum, a freckle pen, mascara, setting spray, hand cream, cuticle oil, lip mask, cleanser, repairing oil, caffeine peptide eye serum, toner pads, and a body butter. The brand also has a makeup academy.
P. Louise, you need to be. Stop. Every time I think I've seen it all, they come out with something better. This is their newest hotspot Cheetah collection for guess how much? $380. Which is insane, especially if you don't like cheetah print or if you don't like the stuff inside. Let's find out if it's actually worth almost $400 here. I'm always out of breath when I open P. Louise packaging like this is packed to the burn off strong. Because this is a cheetah print tumbler. It says spotted sipping. They are so fucking clever, all those British brands that you know nothing about. So I did a little research. The inside of this is also Cheetah Pro. I know they're gonna include skincare in here, but I'm very excited about their makeup collection. This is called a smoky shade smokey show. No. Smoke show. Oh, my god. Smokey liner palette. The packaging. Exquisite. 10 out of 10. Those that don't know P. Louise actually start off as a makeup academy. Oh, my god. My makeup artist, Paige Louise Williams, in 2014 near Manchester, England. The point of her makeup academy was that she can teach other people her makeup skills and techniques so that they can do it themselves. Cream spots, and then these are all eyeshadows that comes with a brush. You already know we're gonna have to do a cheetah print eye look. This is getting me wild out for the makeup part. This I believe is their peptide primer. Comes with a spatula that you just tuck back into this jar. First one drop. That P. Louise ever drop? Because I don't remember seeing anything like this. This is so stinking cute. So much. I have to unpack here. Okay, this is gonna be a long ass video. Excited for this guy. This is their freckle pen. I have never seen a contraption like that. I'm gonna test that out. Okay. Does it make cheetah prints? Cause that would be even cooler. It has like a little stylus at the end. This is called the handle the heat mascara. Look at that wand. This is definitely a tubing mascara. Of course, we can't forget their setting spray. This is so iconic. It's called Thirst Seeker. As a byproduct to the success of her makeup academy. She actually started her makeup line four years later in 2018. The product actually blew her up and put her on the map. Is those eyeshadow primers that I still use to this day. And so when did she come out with hair care? This is hair to the throne conditioner. Matching shampoo scent from above, hair and body mist. Now, don't exactly know when she launched her skincare line, but I think it's really recent. And apparently it's the number one skincare brand on this app. Okay, this is a helping hand. This is their hand cream. Cuticle oil for your nail. You ever seen a lip serum that looks like this? I see them in their lives, so I know they're doing something right. Okay, this is called pastel plump untamed Sugar lip mask. You guys, they literally have thought everything to the brim. A cleanser. We have a jelly makeup remover and a plumping moisturizer, which I do love. Their plumping moisturizer. I'm intrigued with. This one's all about ever you're spending on this collection, you're literally paying for the packaging. And also functional packaging like this toiletry bag. Bath soak. I got no words. It literally said from head to toe, we got you covered. Lay it on thick. This is their body butter. I wanna know who their copywriter is, who is coming up with all of these names. This is called let that soak in bath salts. Or so iconic. Bad bitch energy or body scrub. Skip out on demoing this part, because obviously tinted, protect your pout. Lip balms in every neutral shade you can think of. They made them to go. I'm actually pleasantly surprised that a lot of people know them for their skincare than for their makeup. We're gonna find out what the tea is about their skincare. Okay, this is a cleanser. We have a repairing oil for the skin. We have caffeine peptide eye serum. And then we have toner pads. Rich and radiant moisturizer. This is their lip, nose, and under eye mask pack. Your Shit. And go. I'm really interesting. These are all self funded, okay? There is no outside investors for this brand, which makes it even that amazing and extraordinary. What is this? Velvet touch. Wanna break this? Absolutely batshit crazy. This a hand spray? I've heard of hand sanitizer. Never heard of hand spray. We had a vitamin C lip glow serum, hair and body mist, a mini size. We have a face booster. Is that a serum? And then an eye lip makeup remover. We have wipes. And then also this guy is their mini baggage energy. I'm gonna say for almost $400, the makeup and the skincare. Better eat.
