NEW IN: P. Louise Cheetah range

@bootsuk

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SoundTikTok sound · New Jazz Pluggnb Hyperpop

Promoted product

P. Louise Cheetah range

Why it worked

The video effectively uses visually appealing product displays and a clear call to action to drive interest in the new P. Louise makeup range, leveraging the popularity of the brand and its retail partner, Boots.

Summary

The video showcases the new P. Louise Cheetah makeup range available at Boots. It highlights various gift sets and individual products from the collection, encouraging viewers to purchase them via the link in bio.

Structure

1Introduction of the new P. Louise Cheetah range at Boots
2Showcasing the 'Obsessed for Less' gift set
3Displaying the 'Pack Your Shit & Go' travel set
4Highlighting the 'Claim to Fame' hair care set
5Close-up shots of individual P. Louise beauty products

Original caption

The @PLOUISE Cheetah range has landed in stores and online 😏 Tap the link in our bio to get your hands on them! 🐆 #BootsUK #BootsBeautyDrop #Plouise

More from @bootsuk

Product placement

P. Louise: ACTS - This is a makeup brand whose products are being showcased and promoted. Removing it would change the video's focus. Boots: APPEARS - This is a retail store where the P. Louise products are available. Removing it would not change the video's focus on the products themselves.