Today we're finding out

@joiya.brown

205.5K followers · usually 62.1K views a post

Views

380.8K

Likes

65.0K

Comments

134

Shares

623

SoundTikTok sound · original sound - joiya.brown

View velocity

+8.6K views over 9.7d · ~884/day · 8 observations

Promoted product

MadeGood Organic Chewy Granola Bars

Discover MadeGood, a certified B Corp committed to sustainability. Our organic snacks, crafted in a dedicated peanut and tree-nut-free facility, feature whole grains enriched with vegetable nutrients. Enjoy guilt-free treats that are certified nut-free, vegan, non-GMO, gluten-free, USDA organic, and kosher parve.

Why it worked

The video taps into the relatable "picky eater" trope and uses a "husband approved" challenge format, which is a common and engaging trend on TikTok. The positive reactions and clear approval of the product make it a successful native promotion.

Summary

A couple tests a "MadeGood" brand organic chewy granola bar to see if it's "picky husband approved." After tasting the cookie and cream flavored bar, both individuals react positively, indicating approval.

Structure

1Introduction and premise
2Introducing the snack
3Opening and tasting the snack
4

Original caption

Is your partner picky too?! I’m on a mission to find snacks, recipes, and restaurants he actually likes! 😂😋 @elite.brown #pickyhusband #phaseries #foodreview #snackreview #pickyeater @MadeGoodFoods

More from @joiya.brown

Product placement

MadeGood: This is a brand of organic chewy granola bars. It ACTS as the product being reviewed and tasted. Removing it would change the video's purpose. MadeGood Foods: This is the brand name associated with the granola bars. It ACTS as the product being reviewed and tasted. Removing it would change the video's purpose.

On-screen text

PICKY HUSBAND APPROVED APPROVED

Transcript

Today we're finding out Is this snack Picky husband approved? Made Good Let's do it. Let's do it. We're gonna see Cookies and cream I'm picky as hell too Organic chewy granola bars From Made Good Cookies and cream Yeah, do it. Do it. Cheers. Mmm. Oh my god. Mmm. Oh my god. Mmm. Oh my god. Mmm. Approved. Yeah! Made Good