Tim Hortons just launched their blueberry cheesecake timbit.

@ugcbytosin

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Promoted product

Tim Hortons Blueberry Cheesecake Timbitstimhortons.ca

Home of Canada

Why it worked

The video leverages the excitement around a limited-time food release, using a simple, relatable taste-test format that encourages viewers to try the product themselves.

Summary

A creator and her partner taste-test the new Blueberry Cheesecake Timbits from Tim Hortons. They share their reactions to the flavor and the filling inside the donut hole.

Structure

1Announce the new product
2Show the product close-up
3Taste test the product
4Show the inside filling
5

Original caption

Tim Hortons new blueberry cheesecake timbits! #timhortons #timhortonscanada #timbits

More from @ugcbytosin

Product placement

Tim Hortons Blueberry Cheesecake Timbits

On-screen text

NEW Tim Hortons BLUEBERRY CHEESECAKE TIMBITS

Transcript

Tim Hortons just launched their blueberry cheesecake timbit. I am so excited. Me too. Here is what it looks like. Apparently it is filled with blueberry cheesecake filling and it has this like blueberry crystals on top. Let us try it out. That is so good. Delicious. So good.