Hook

Their other posts in the index, biggest breakout first.
We did it! We're finally in Costco. But now, we're going to need your help to stay here. Let me explain. Six and a half years ago, I was in this kitchen, hand making these bars and dreaming of the day that we would ship them to this retailer. And for the last three years we've been grinding, negotiating, hitting one roadblock after the other. But we were driven by you guys and your one persistent question: Are you guys in Costco yet? So when the opportunity came for us to prove ourselves at a six week Costco roadshow, we took it. And when we did, you showed up in ways that exceeded all our expectations and helped us break a decade old record in the very first week. Thank you for believing in us, even when the odds were stacked against us. Today we're making history together and reminding the world that the underdogs do belong. Now that Costco's made room for us, let's blow their weekly sales expectations out of the water. And prove to every person who ever said it won't work, that you should never underestimate the underdog. Come find us in either of these two fridges. Tag your friends, share this video and let's show Costco that we deserve to stay. Woohoo!