#elfpartner

@palomahendersonn

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SoundTikTok sound · original sound - palomahendersonn

Promoted product

e.l.f. x Bubble collection

The collab you never knew you needed. Don't miss out on the e.l.f. x BUBBLE limited edition tinted lip serum, bronzing drops + moisturizer, and blush serum.

2 videos2 creators

Why it worked

The video leverages the relatable dynamic of a friendship between two beauty creators, creating a "best friend" recommendation vibe. It effectively showcases the products through application and positive reviews, highlighting key features like hydration and affordability, while also clearly announcing the limited edition nature and release date.

Summary

Two beauty creators showcase the limited edition e.l.f. Cosmetics x Bubble Skincare collection, highlighting a hydrating moisturizer and bronzing drop, and lip gloss balms. They demonstrate the products on their skin, emphasizing their hydrating and smoothing qualities and affordable price point.

Structure

1Introduction of friendship and product collaboration
2Demonstration of e.l.f. Skin Bronzing Drop
3

Original caption

We already knew they were a perfect pair! But, unlike this duo, the @e.l.f. Cosmetics x @Bubble Skincare collection is limited edition! Trust us when we say it's too tea not to get ! Available at Target 8/9 #elfPartner #elfxbubble #elfcosmetics

More from @palomahendersonn

Product placement

e.l.f. Cosmetics (brand name appears on products and is spoken) - cosmetic brand; Bubble Skincare (brand name appears on products and is spoken) - skincare brand; e.l.f. x Bubble (collaboration name appears on products and is spoken) - limited edition makeup collection; e.l.f. Bubble Drop (product name appears on product) - hydrating moisturizer; e.l.f. Skin Bronzing Drop (product name appears on product) - bronzing drop; e.l.f. Lip Dew (product name appears on product) - lip gloss; Target (retailer name appears on screen and is spoken) - retailer; Amazon (retailer name appears in bio link) - retailer

Call to action

Available at Target August 9

On-screen text

#elfpartner e.l.f. X Bubble available at Target August 9

Transcript

When your friendship consists of two beauty creators, your friendship practically becomes one product recommendation list. Did we exhibit the same thing? About two weeks ago, I got a secret inside scoop on this product and I was telling Margot about it, not too long ago. So now it's time to give y'all the inside scoop. This new limited edition drop and dunk. It's the Bubble Slam Dunk hydrating moisturizer and the elf skin bronzing drop. The perfect two-in-one formula for an everyday hydrated bronze. Now it's my turn to put her on. I've been waiting for this one. These are the Cameo Slide hydrating gloss balms. Only $10. Available in three shades. And what's nice is you can either sheer it out or build it up. Don't fret. Let me put on a little bit of concealer. And now it's time for the finishing topper. It's time for the lip. These are the Cameo Slide hydrating gloss balms. What this looks like actually on both of us, cause we're using the same shade. So natural. It smells so good. What's really cool is not only these come in three shades, but they're only $10. And when I tell you they are so hydrating and smoothing with ingredients like vitamin E and squalane. Yeah. Quick little lip liner. She's literally perfect. And I'm ready to go. That's why we're perfect for each other. e.l.f. X Bubble available at Target August 9. See you guys next time. Love you.