This is absolutely genius. Why have more brands not come out with something like this?

@mannymua733

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SoundTikTok sound · original sound - mannymua733

Promoted product

Elf x Bubble collaboration products

Why it worked

The video leverages the popularity of two well-known beauty brands, e.l.f. Cosmetics and Bubble, for a collaborative product launch. The creator, MannyMua, a prominent beauty influencer, provides a genuine and enthusiastic demonstration of the products, showcasing their application and appealing finish, which resonates with his audience and drives interest.

Summary

The creator showcases a collaboration between e.l.f. Cosmetics and Bubble skincare, featuring a dual-ended product with bronzing drops and moisturizer, and hydrating blush serums. They demonstrate the application of these products, highlighting their lightweight feel and natural, dewy finish, expressing strong approval for the collection.

Structure

1Introduction of Elf x Bubble collaboration
2Demonstration of bronzing drops and moisturizer
3Application and review of blush serums
4Application and review of lip serum

Original caption

elf x bubble collab and im kinda feeling this skincare makeup!

More from @mannymua733

Product placement

Elf x Bubble: This is a collaboration between e.l.f. Cosmetics and Bubble skincare. The video shows their joint products, specifically a bronzing drops/moisturizer combo and hydrating blush serums. The bronzing drops and moisturizer combo acts as a skincare and makeup product, providing glow and color. The blush serums act as makeup, providing a flush of color. Both are demonstrated as products that are applied to the face. The e.l.f. Cosmetics logo appears on the packaging. The Bubble logo appears on the packaging. Removing these would change what happens in the video.

On-screen text

Elf x Bubble

Transcript

This is absolutely genius. Why have more brands not come out with something like this? Elf did a collaboration with Bubble skincare, which I think is just absolutely so genius. I love when brands cross-promote one another and do collaborations. I just think it's such a cute idea. You get the best of both worlds. So let's try it out and see if it's worth it. There's a few different shades of the bronzing drops X moisturizer, which I think is really, really cool that there's several colors. Let's do fair gold for myself because I am a fair girl. And then there's two little pumps, double chamber. Genius. Okay, we got some bronze and moisturizer. I'm gonna mix the bronzing drops and the moisturizer together and you apply it to your face. Oh, I love the bronzing drops, you know that. It is super lightweight and I am so freaking glowy right now. We have a few hydrating blush serums. Try the shade Dusty Rose on the cheek. It's extremely lightweight and super sheer me. Definitely more so for a light flush of color. There's not a ton of pigmentation, but it's a really nice flush. Last but not least, a tinted lip serum. This is pink lemonade flavor. Let's try this out. Oh, that feels absolutely lovely. Gives you a very soft wash of pink. I think the collaboration is so freaking cute. It's very skincare makeup. Everything is natural, glowy. Very cute. I actually really, really like this collaboration. Elf Bubble, you guys did it up. So good.