#elfpartner

@margaret_kov

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SoundTikTok sound · original sound - margaret_kov

Promoted product

e.l.f. x Bubble Drop & Glow

Why it worked

The video leverages a popular influencer collaboration and showcases versatile, affordable beauty products with a soft-sell approach, appealing to a broad audience interested in makeup and skincare trends.

Summary

Two influencers showcase a limited edition makeup collaboration between e.l.f. Cosmetics and Bubble Skincare. They demonstrate a two-in-one moisturizer and bronzing drops, a blush serum, and a tinted lip gloss, highlighting their versatility and affordability.

Structure

1Introduction and context of influencer collaboration
2Showcasing the e.l.f. x Bubble Drop & Glow moisturizer/bronzing drops
3Demonstrating the blush serum and tinted lip gloss
4Highlighting product features and shades
5

Original caption

The collab we were already creating ourselves before it became official!! Me and @Paloma Hendersonn new obsession 🤭💗Available at Target 8/9! #elfpartner #elfxBubble #elfcosmetics #makeuphack #bronzingdrops @e.l.f. Cosmetics @Bubble Skincare

More from @margaret_kov

Product placement

e.l.f. Cosmetics (brand appears as a watermark and is mentioned as a partner) - cosmetic brand. Bubble Skincare (brand appears as a watermark and is mentioned as a partner) - skincare brand. e.l.f. x Bubble (collaboration name, appears on product packaging) - limited edition makeup collaboration. e.l.f. Cosmetics Drop & Glow (product name, appears on packaging and is demonstrated) - a two-in-one moisturizer and bronzing drops product. e.l.f. Cosmetics Tinted Lip Gloss (product name, appears on packaging and is demonstrated) - a tinted lip gloss product.

Call to action

Available at Target August 9th

On-screen text

#elfpartner Available at Target August 9th

Transcript

When you and your best friend are both influencers your makeup routine can get a little bit similar. Excuse my voice I just came back from a festival. Thank you. We are here to tell you that elf today limited edition collab with the one and only Bubble. The one and only Bubble. This is the drop in dong. Hydrating moisturizer and bronzing drops for only $18. So exciting. Guys, this is a two-in-one moisturizer and bronzing drops for only $18. So you can literally customize your own gorgeous fake glow. They come in three shades so even though we're different skin tones, we can still use it. One for her. One for me. And not only did they do a moisturizer, they did a blush serum and a tinted lip serum. I'm obsessed. I'm gonna use the shade berry well for both of them. So cute. Oh, it is like super serumy. Oh, it's so natural. I love a blush that looks like, oh my gosh, I literally just blush. Now it's time for the lippies. Oh, that's really pretty. I love a berry color on my lips. It smells so good. Wait, I'm really enjoying this. It smells so good. What do you think? We're wearing the same blush. And you can find all of these elf x Bubble products at Target. Target. I love you. Bye.