Why it worked
The video leverages a popular artist and a relatable "who's playing?" conversation to create intrigue, with the "Paid partnership" disclosure and caption clearly indicating the promotional nature of the content for the Gametime app.
Summary
This TikTok slideshow features two friends discussing J. Cole's tour. The first slide shows two friends at a concert, with text asking if the viewer knows who is on tour. The second slide shows a group of friends, with text asking "no, who???". The final slide is a tour poster for J. Cole's "The Fall Off" world tour.
Structure
- 1Friends at a concert discuss a tour.
- 2They ask who is on tour.
- 3The reveal is J. Cole's tour poster.
Product placement
Gametime (app that sells tickets) ACTS - it is mentioned as the place to buy tickets, and removing it would change what happens in the video. J. Cole (musician) APPEARS - he is the subject of the tour being discussed, but his music or image is not directly used to sell anything. Removing him would change the topic, but not the function of the video.