When you pull up and they say "welcome to McDonald's will you be using the mobile app today?" and you say yes
@mcdee619
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Why it worked
The video leverages a popular meme format and a universally relatable scenario (being asked the same question multiple times at a drive-thru) to create humor and encourage engagement. The use of a recognizable brand like McDonald's also contributes to its broad appeal.
Summary
The video uses a meme format to humorously depict the experience of being asked if you want to use the mobile app at McDonald's, both by the automated system and then by a human employee. It highlights the relatable feeling of being prompted multiple times for the same action.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.