A summer without Hily is a wasted one.

@puffervibes

40.2K followers · usually 4.3K views a post

Views

145.0K

Likes

824

Comments

5

Shares

4

SoundTikTok sound · original sound - ifows

Promoted product

Hily

Looking for a dating app where you can be yourself and connect for real? Get Hily now to have fun and enjoy authentic connections!

14 videos

Why it worked

The creator uses a relatable sentiment about summer and a popular dating app to create a hook. The short, punchy statement and the creator's direct address to the camera make it easily digestible and shareable.

Summary

The creator states that a summer without using the Hily app is a wasted one. She then expresses a feeling of being unable to leave the app.

Structure

1Introductory statement about Hily
2Creator expresses inability to leave the app

Product placement

Hily: it is a dating app that the creator is promoting. It ACTS as the subject of the video. Removing it would change what happens in the video. HilyApp: it is the official handle for the dating app Hily. It APPEARS as a tag. Removing it would not change what happens in the video.