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ATTENTION BAKERS: Please stop purchasing things you can research for free. One of the best skills you can develop as an entrepreneur is learning how to research. Before you purchase a course or a recipe, ask yourself: • Have I searched YouTube? • Have I asked ChatGPT? • Have I looked on Pinterest? • Have I read trusted baking blogs? • Have I spent time practicing what I’ve already learned? There is an incredible amount of free information available if you’re willing to put in the time to study it. Use free resources to learn baking techniques, ingredient science, business planning, branding, marketing, pricing, packaging, and social media. Then invest your money where it matters most: ✔️ High-quality ingredients ✔️ Better equipment ✔️ Beautiful packaging ✔️ Recipe testing ✔️ Creating a product people can’t stop talking about Knowledge is more accessible than ever. The challenge isn’t finding information. The challenge is applying it consistently.