Thought I would give Nescafé gold instant espresso another shot, but it's actually gross

@natalieminassian

48.1K followers · usually 3.4K views a post

Views

138.2K

Likes

5.6K

Comments

240

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76

SoundTikTok sound · SOS

Promoted product

Cafe Bustelo

Our espresso style coffee invites you to enjoy the moment and celebrate Hispanic culture—with delicious experiences that are even better when shared.

3 videos2 creators

Why it worked

The video uses a common "expectation vs. reality" format, contrasting a disliked product with a highly-rated one, which resonates with viewers who enjoy taste-test content.

Summary

The creator tries Nescafé Gold instant espresso and finds it to be gross. They then try Cafe Bustelo instant espresso, which they rate 10/10.

Structure

1Trying Nescafé Gold
2Disliking Nescafé Gold
3Trying Cafe Bustelo
4Enjoying Cafe Bustelo
5

Original caption

Nescafe Gold Blonde Roast vs Cafe Bustelo Instant Espresso #instantespresso

More from @natalieminassian

Product placement

Nescafe Gold Blonde Roast (instant espresso): APPEARS - it is a jar of coffee that is used to make a drink. Removing it would change what happens in the video. Torani Caramel Sauce: APPEARS - it is a bottle of sauce that is visible on the counter. Removing it would not change what happens in the video. Cafe Bustelo (instant espresso): ACTS - it is a jar of coffee that is used to make a drink. Removing it would change what happens in the video.