Ulta Beauty x Pacsun Puff Graphic Hoodie

@magsk34

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Promoted product

Ulta x Pacsun Puff Graphic Hoodie

Why it worked

The video taps into a common frustration regarding inclusive sizing in fashion, a topic that resonates with a broad audience and encourages engagement through shared experiences and opinions.

Summary

The creator expresses disappointment with Ulta Beauty's handling of a collaboration with Pacsun, specifically criticizing the limited sizing options available for a hoodie. They highlight the perceived lack of inclusivity despite Ulta Beauty's stated commitment to diversity.

Structure

1Introduction of the Ulta x Pacsun hoodie collaboration
2Criticism of Ulta Beauty's limited sizing options
3Comparison with Pacsun's larger sizing availability
4Accusation of size phobia despite Ulta Beauty's diversity claims
5

Original caption

Honestly, I am so disappointed in @Ulta Beauty for the way this hoodie launch was handled. Pacsun can offer XL & you can not think to go past a size L knowing that your demographic of customers that range in sizes up to 30. You put them on your marketing to “show you want all body types” but this seems a little size phobic to me. But your entire company is about full diversity & inclusion right? #ulta #ultabeauty #pacsun #collab #fyppppppppppppppppppppppp

More from @magsk34

Product placement

Ulta Beauty (brand): Appears as a watermark and is mentioned in the on-screen text and transcript. Removing it would not change what happens in the video. Pacsun (brand): Appears as a watermark and is mentioned in the on-screen text and transcript. Removing it would not change what happens in the video. Ulta x Pacsun Puff Graphic Hoodie (product): Acts as the subject of the video, being discussed and shown. Removing it would fundamentally change the video's content.

On-screen text

Ulta Beauty x Pacsun Puff Graphic Hoodie Online only New POV: you go to look at the Ulta x Pacsun collab that was finally released and realize how non inclusive @UltaBeauty wants to be with their sizing

Transcript

Honestly, I am so disappointed in @Ulta Beauty for the way this hoodie launch was handled. Pacsun can offer XL & you can not think to go past a size L knowing that your demographic of customers that range in sizes up to 30. You put them on your marketing to “show you want all body types” but this seems a little size phobic to me. But your entire company is about full diversity & inclusion right? #ulta #ultabeauty #pacsun #collab #fyppppppppppppppppppppppp

Lookin like a super model #michaelmyers #halloween #serialkiller #blowout #spiri