OLIVE FRIENDLY MAKEUP BRAND AT ULTA?!

@monica.raviii

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SoundTikTok sound · original sound - monica.raviii

Promoted product

Soshe Beauty

At SOSHE, that complements your features, your routine, your life.

4 videos3 creators

Why it worked

The video taps into a common frustration within the beauty community regarding shade inclusivity, specifically for olive skin tones. By framing the search as a quest to find a brand that truly caters to this demographic, it creates relatable content that resonates with a niche audience.

Summary

The creator visits an Ulta Beauty store to find the makeup brand SOSHE Beauty, which claims to offer shades for olive skin tones. After searching extensively, they eventually find the products with the help of a store employee and express excitement to test them.

Structure

1Introduction to SOSHE Beauty launching at Ulta
2Creator's skepticism about shade inclusivity for olive skin
3Searching the Ulta store for the brand
4

Original caption

Replying to @katelynnicole424 A NEW OLIVE FRIENDLY BRAND IS AT ULTA⁉️🤨I love seeing olive friendly brands becoming more accessible so I went to @Ulta Beauty to see if I could buy the products myself to see if they had any DEEPER tan olive shades 👀🫒 #soshebeauty #ultabeauty #ultashopping #oliveskin #browngirlmakeup

More from @monica.raviii

Product placement

Ulta Beauty: APPEARS - a store name and logo visible on the building. Removing it would not change what happens in the video. SOSHE Beauty: ACTS - a makeup brand whose products are being sought and purchased. Removing it would change what happens in the video. Ulta Beauty (bag): APPEARS - a shopping bag with the store's logo. Removing it would not change what happens in the video.

On-screen text

OLIVE FRIENDLY MAKEUP BRAND AT ULTA?! my clean, Olive-toned friendly makeup brand launches at Ulta TOMORROW SO apparently ULTA BEAUTY brand make shades for the olive skin tone girly WHY I MADE A BLUSH FOR OLIVE SKIN i go to media ROSE I only see SHADES BRONZER FOR OLIVE SKIN 🫒 olive skin from fair olive to deep olive A=½bh x·√a looking for like 20 minutes and we cannot find this brand at this ulta WHERE IS IT?! for the life of us so I think this ulta hasn't put out soshe beauty on display help me out me to get their three olive friendly shades BRONZER FOR OLIVE SKIN 🫒 an olive toned bronzer made for olive skin Bronze Linen (fair to light with neutral undertones) Olive Bronze Drift (light to medium with olive undertones) Bronze Speakeasy (medium bronze mauve) Bronze Dusk (medium with neutral undertones) Bronze Sienna (tan with red undertones) Bronze Muse (deep with neutral undertones) but they only had one olive some darker shades on the ulta website in particular has top liked beige blush 🫒 for the cool toned olive girlies gone super viral i gifted myself the skin friendly to be the perfect beige blush for the olive girly so of of course we had to try that though I'm very suspicious of lot of the depth of these but now let's actually see if these tones are really olive skin tone friendly video

Transcript

So apparently Ulta Beauty now carries a makeup brand that claims to make shades for the olive skin tone girly. So let's go to Ulta Beauty to see if Soshe Beauty actually has shades for more than one depth of olive skin. Because olive skin is not a monolith in my opinion. You should only be claimed to be olive skin friendly if you have multiple shades for olive skin tone. From fair olive to deep olive. I've literally been looking for like 20 minutes and we cannot find this brand at this Ulta. For the life of us. So I think this Ulta hasn't put out Soshe Beauty on display. Someone help me out, went in the back for me to get their three olive friendly shades. An olive toned bronzer made for olive skin. But they only had one olive. Some darker shades on the Ulta website in particular has gone super viral for being skin friendly. To be the perfect beige blush for the olive skin tone girly. So of course we had to try that though I'm very suspicious of a lot of the depth of these shades. But now let's actually see if these tones are really olive skin tone friendly. Video.