Overshot — find the viral formats driving sales

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Giveaway time

@vixin.chic

8.0K followers · usually 1.5K views a post

Views

45.4K

Likes

1.3K

Comments

547

Promoted product

VIXIN Beautyvixin.com.au

Australia's fastest selling skincare using award winning Plant Stem Cell technology. Home of the renowned All In One Face Cream by Vixin. Australian Made and Owned. Thousands of 5 star reviews.

4 videos

Why it worked

The video leverages a common marketing tactic (giveaway) with a strong emotional hook (paying kindness forward, personal story of overcoming adversity) to drive engagement and nominations, encouraging virality through user participation.

Summary

The creator announces a weekly giveaway of VIXIN Beauty skincare packs worth $200 each. To enter, viewers must nominate someone in need and follow the creator on TikTok and Instagram. The giveaway aims to pay forward the kindness the creator received when rebuilding her life after domestic violence.

Free account

Transcript, structure and on-screen text

5 beats, a 366-word transcript and 5 lines of on-screen text — the parts you need to write your own version.

Original caption

It’s time to give back. 🤍 One of the greatest gifts building VIXIN has given me is the opportunity to pay kindness forward. Years ago, when I was rebuilding my life after domestic violence, people showed up for me. They believed in me, encouraged me and reminded me that kindness can change someone’s life. I’ll never forget it. So every single week, we’re giving that feeling back. ✨ Every Monday a brand new giveaway begins. ✨ Every Sunday it closes. ✨ Every Monday morning we’ll announce the winners. Here’s how it works: 🤍 Tag and nominate someone who could use a little self care, self love or a reminder that they’re worthy. 🤍 Tell me why you’ve chosen them. 🤍 follow me on TikTok and Instagram. 🤍 Follow @VIXIN BEAUTY on TikTok and Instagram. If your nomination is chosen, you’ll BOTH receive a VIXIN skincare pack valued at $200 each. Let’s celebrate the people who lift others up. Let’s remind someone they’re seen, valued and loved. Kindness costs nothing, but it can mean everything. Who’s your nomination? 💕 #PayItForward #KindnessMatters #VIXINBeauty #GiveawayAustralia #selfcarejourney