Overshot — find the TikToks breaking out, and what they're selling

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@vixin.chic

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Selling · Other Product

VIXIN Beautyseen in 3 videos →vixin.com.au ↗

Why it worked

The video likely performed well due to its relatable narrative about the challenges of entrepreneurship and product development, combined with the use of a visually appealing and scientifically interesting ingredient (plant stem cells) in skincare.

Summary

The video features a conversation about entrepreneurship in the skincare industry. The speaker discusses the challenges of bringing a product to market and how she collaborated with a formulator to create a unique, all-in-one product using plant stem cell technology.

Structure

1Discussing the difficulty of bringing products to market
2The importance of having a dream and a good formulator
3The speaker's journey with plant stem cell technology
4The challenges and rewards of entrepreneurship in skincare

Product placement

The video shows a product called 'GOJI GLOW STEM CELL SERUM' by VIXIN, which is a skincare product. The conversation revolves around the creation and formulation of this product.

On-screen text

dailYmentorOfficial 0:56 COME UP WITH 0:55 HOW DID YOU GET 0:54 INITIAL 0:53 PRODUCTS 0:52 TO MARKET? 0:51 HAVE DREAMS 0:50 THEY HAVE IDEAS 0:49 OF PRODUCTS 0:48 HOW DO YOU GET 0:47 KIND OF SAMPLE 0:46 TODAY 0:45 LIKE SKINCARE? 0:44 I WAS LUCKY TO 0:43 MEET 0:42 MY FORMULATIONS 0:41 I STILL WORK 0:40 THIS DAY 0:39 WOW 16 YEARS? 0:38 THAT'S GREAT 0:37 WITH HER 0:36 AND WE STILL 0:35 ON ALL 0:34 I DO HAVE 0:33 FILLERS 0:32 BUT I STILL 0:31 PREDOMINANTLY 0:30 I MET HER 0:29 I HAD A DREAM 0:28 IN ONE PRODUCT 0:27 WHY THERE IS 0:26 AND SHE SAID 0:25 WANT TO PUT 0:24 INGREDIENTS 0:23 TEN DIFFERENT 0:22 SO I WAS LIKE 0:21 CAN WE 0:20 FORMULATE THIS? 0:19 I'D READ A LOT 0:18 PLANT STEM CELLS 0:17 I'D STARTED 0:16 ABOUT STEM 0:15 TECHNOLOGY 0:14 CELL TECHNOLOGY 0:13 IN SKINCARE 0:12 CLOSEST TO 0:11 AND IT CAN 0:10 IN SKIN 0:09 SO I STARTED 0:08 RESEARCH 0:07 THAT MYSELF 0:06 RESEARCHED 0:05 WE THEN STARTED 0:04 TESTING 0:03 FORMULATING 0:02 THE FIRST 0:01 ONE PRODUCT 0:00 THAT'S

Original caption

There’s so many pretenders in skincare world. Nobody prepares you for this part. The pressure. The responsibility. The moments where you question yourself even when everyone else believes in you. Building a business isn’t just about products. It’s about carrying a dream and refusing to let go. This conversation hit me right in the heart. #founderjourney #fyp #entrepreneur #skincare #WomenInBusiness @VIXIN Beauty @Davie Fogarty