This beauty skincare industry

This beauty skincare industry, you know, we were joking before this, talking about how many bad actors there possibly is in the space. It seems like to me from the outside that it's a very trend based business. It seems like, and you correct me if I'm wrong, they come up with this new next ingredient, they's a ton of marketing push around it, then explodes the sales and then they need to come up with another kind of ingredient. It sounds to me like have you really innovated in your ingredients or you super like committed to your initial kind of concept or apple based plant stem cells and haven't really adapted that because you haven't really had a need to? Okay, so there's a couple of parts to that. Yes, the skincare industry is trend driven and TikTok is probably the biggest space for that because of influences and come get ready with me and all those kind of things that they do. Like especially explosion of Asian skincare manufacturing, so China, Korea, Japan, none of those have the stringent testing that we do here. So when you're buying things from overseas, there is no