Why it worked
The video uses a popular, aesthetically pleasing product and demonstrates a relatable self-care routine, appealing to viewers interested in beauty and hair care.
Summary
The video shows a person applying and rinsing out hair masks and hair oil from the brand '& honey'. The process includes applying the products to their hair, rinsing, and then blow-drying and styling.
Product placement
and honey Milky Precious EX Repair Hair Pack (ACTS - used to condition hair, removing it would change the video)
and honey Deep Moist Hair Pack (ACTS - used to condition hair, removing it would change the video)
and honey Melty Moist Repair Hair Pack (ACTS - used to condition hair, removing it would change the video)
& honey Moist Shine Hair Oil (ACTS - used to condition hair, removing it would change the video)