get unready with me (hair SOS edition)

@kimmmann_

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Promoted product

Gisou

Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

6 videos6 creators

Why it worked

The video effectively showcases a relatable hair problem and provides a clear, visually appealing solution using popular, aesthetically pleasing products. The 'get unready with me' format and the 'SOS' framing create a sense of urgency and relatability, while the visible transformation after using the products provides a strong endorsement.

Summary

The creator demonstrates a nighttime hair treatment routine using Gisou hair mask and hair oil to combat dryness and heat damage. After washing out the mask, she applies the hair oil to achieve softer, smoother, and more hydrated hair.

Structure

1Introduction to hair SOS situation
2Applying Gisou hair mask as an overnight treatment
3Washing out the mask and showing initial results

Original caption

hair SOS saved by @Gisou honey gloss ceramide therapy hair mask & honey infused hair oil 🍯✨ available at @SPACE NK #GisouPartner Ad

More from @kimmmann_

Product placement

Gisou Honey Gloss Ceramide Therapy Hair Mask: ACTS - used to treat hair, making it feel hydrated and strong. Removing it would change the video's outcome. Gisou Honey Infused Hair Oil: ACTS - used to add moisture and shine to hair. Removing it would change the video's outcome.

On-screen text

get unready with me (hair SOS edition)

Transcript

My hair is in need of some serious TLC, so let's get ready together and unfix this hair. As you can see, this is an SOS type of situation, but I picked up these Gisou bits from Space NK, so I pray that they help. 'Cause boy, I need it. I'm going to start with the Gisou Honey Gloss Serum, my therapy hair mask. I'm going to use this as an overnight treatment because my hair really needs that intense hydration. Just look at how rich and buttery that texture is. This also strengthens your hair, which I need from all of the heat damage. My hair honestly feels so dry and brittle. Right. I'm going to leave this in overnight and wash it out in the morning. So, let's go to bed. Okay, my hair is all washed and now let's go style. Okay, I'm back and my hair already looks and feels so much softer and smoother. I can't even tell you how hydrated my hair feels. I'm now going to use my Gisou Honey Infused Hair Oil to really lock in the moisture and add that extra hydration. I love how glossy this makes my hair look and all transformed. Yay!