every blonde needs a brunette

@adanola

168.1K followers · usually 6.0K views a post

Views

897.9K

Likes

6.3K

Comments

50

Shares

575

SoundTikTok sound · original sound - chickenpotpiev

View velocity

+473 views over 5.2d · ~91/day · 5 observations

Promoted product

Adanola

Adanola offers athletic and casual wear, including sweatshirts, hoodies, and pants, in various colors and styles for their new collection.

14 videos2 creators

Why it worked

The video leverages a popular, relatable saying ("every blonde needs a brunette") and visually pairs two distinct products (fleece jackets in contrasting colors) to create an aspirational and aesthetically pleasing "best friend" or "couple" vibe, encouraging viewers to purchase matching or complementary items.

Summary

Two creators, one with a light-colored fleece and the other with a dark-colored fleece, stand together. The video highlights the "every blonde needs a brunette" concept, implying the two jackets represent this dynamic.

Structure

1Introduction of the "blonde" and "brunette" concept with creators in matching fleeces.
2Visual emphasis on the two different colored fleece jackets.
3On-screen text reinforces the "every blonde needs a brunette" theme.

Original caption

run don’t walk… new fleeces now available 🧸

More from @adanola

Product placement

Adanola (brand name on jacket pocket) - ACTS - This is the brand of the fleece jackets worn by the creators. Removing it would not change what happens in the video, but it identifies the product. The brand name is visible on the pocket of the dark brown jacket.